Business

Setting it up

Business has a menu down the left (along the top on a phone): Where to find you, About the business, Your look, Photos, Website & analytics, Channels, Customers and SEO. While you set up, it is your checklist: each step shows a tick when it is done, and Next at the bottom of each screen takes you to the next one not done yet. Skip for now leaves a step for later, and the menu says so. Afterwards the same menu is how you get anywhere on Business.

Where to find you is one field. Type whatever you have: the name and the town, a website, or an Instagram or Facebook page. If there is nothing online yet, the name and the town are enough. Read it starts the lookup. If the business has not opened yet, press It’s an idea and describe it in a sentence or two instead; the page then says it is not open yet, opening hours and reviews are not counted, and Google is not searched for it, because nobody is on it before they open.

Read it opens About the business, which fills in while the lookup reads. Beside it, the lookup’s steps, and the one thing no website says: what do you want more of? Tap any of the answers. What you tap is yours, and the lookup never writes over it. You can leave the screen; the draft waits on Business.

Website & analytics asks for your website address and gives you one line to paste into your site; from then on Analytics counts who visits. Once it is counting, the same step says what counts as getting in touch: a press on your phone number, email address or a WhatsApp link is counted by itself, and a form or any other button is counted once your website marks it with data-joogoos-goal and a short name of your own, such as <form data-joogoos-goal=“call_request”>. A button counts when it is pressed and a form when it is sent. The name is written in small letters, digits, dashes or underscores, starting with a letter. Customers asks for the mailbox letters leave from and where to look for customers, and can draft who to write to. SEO asks who your articles are for and what they must never name, talk about or claim, and, under Where they are published, says whether an approved article would reach your website. If it would not yet, it asks how your website is made: if a developer built it, Copy the steps for your developer gives you one message to send them, and you paste back the build hook they return; for WordPress, Connect with WordPress takes you to your WordPress, where you sign in if it asks and press Yes, I approve of this connection, and you come straight back; if your WordPress cannot do that, the card says why, and Or paste one yourself takes an application password you make in WordPress under Users → Profile → Application passwords, with your username. Joogoos checks it may publish (Test the connection checks it again at any time), and each article you publish goes onto your site as a post in its main language; Wix, Squarespace, Shopify or Webflow cannot be published to yet, and it says so. It waits, marked needs a website, until there is one.

The lookup

Joogoos looks for the business on Google, reads its website if there is one (the homepage and up to three more pages), looks at who else nearby does the same thing, and works out what the business does from all of it, including what its Google reviews say. Then it gathers pictures from your website, the photos your business posted on its Google listing, and pictures of the business found online, such as on its Facebook page, with your logo and your colours. Each step shows one line when it finishes. Changing the name on the page starts a lookup again.

With no credit the lookup does not start, and the first screen says so: add credit in Credits, then press Read it again. If the credit runs out part way, it stops and About the business says the same.

The lookup makes paid calls, and no price is shown before it starts. Each appears afterwards in Credits, under Every call it has paid for, as lookup place, fetch page, find pages, pick pages, find competitors, read site, place photo and find images.

Checking what it read

When the lookup finishes, the page arrives written, and each line says where it came from: from Google, from your website, or our guess. Press Right on a line that is right, which makes it yours, words unchanged, or Edit to change it. All the rest is right does every remaining line at once.

A line the lookup could only guess comes with a few answers to tap, and Type it for your own words; tap any that fit and press Save. How we sound shows the same post written three ways: pick the one that sounds like you.

A business with nothing online goes through the same screen. Every line is then a guess from the name and the town, to tap true in about a minute, and the screen says you do not need a website to start. Show me lists places to make one: Instagram, TikTok or a Facebook page to start, Google Business Profile for the map, and Wix or Shopify for a website. They are plain links that open in a new tab, and nothing about you is sent to them.

If the nearest business on Google has a different name or is in another town, nothing from it is written on the page, and the screen asks Is this you on Google? Yes, that’s us looks that listing up again as yours; No drops the question.

Anything you do not fix now can be fixed later. Next moves on to the next step not done yet.

Choosing your pictures, logo and colours

When the lookup finds pictures, Your look opens with them grouped by where they came from: From your website, From your Google listing and Found online. Your website’s and your Google listing’s pictures start ticked. Pictures found online do not, because they may not be yours to use. Tap a picture to tick or untick it.

Pick your logo, or No logo, and a colour theme: From your logo, From your website, Bold or Deep. Every theme keeps white words readable, because videos put white words on those colours. The preview beside them shows a photo with its caption and the last frame of a video in those colours, and says so if your logo would not stand out. Tap a colour to fine-tune it, or × to remove it, up to three.

Use this look puts the ticked pictures on the Studio’s photo step, under From your lookup, sets your logo and colours for every video, and deletes the rest. None of these keeps nothing. Choosing costs nothing; each kept picture is described once, like an upload, and that is a paid call listed in Credits as describe image.

Afterwards Your look is in the menu: Upload a logo (PNG, JPEG, WebP or SVG), Remove the logo, or try another theme and Save these colours. That costs nothing.

Photos, under Your look in the menu, shows every picture a post can be made with, grouped Uploaded by you, From your lookup and From your posts. Upload adds more (PNG, JPEG or WebP); each is described once, a paid call listed in Credits as describe image. Your logo is not among them: it is on Your look.

The page

About the business is the business as Joogoos understands it, in two columns: on the left what the Studio writes from, on the right what the lookup found. See exactly what the Studio reads shows the words that are sent with every brief.

Press Edit on a line to change it yourself, which costs nothing. What you save is yours.

If the business was set up as an idea, We’ve opened on Where to find you says it has opened. That costs nothing too.

Where you look for customers can also be changed on Customers, under Settings; who your articles are for and the never lists on SEO, under Your website. They are the same settings in both places.

The business: its name and its town.
What we sell, and what you are best known for.
Who buys it.
What customers say: what your Google reviews praise, and anything they complain about.
Who else they could choose: the businesses nearby doing the same thing, and what makes you different.
How we sound: how your posts and videos should sound.
What we want more of: what you most want to sell more of.
Where to find us: the address, or that you work from a van, from home or online.
When we are open.
Where we are online: your website and social handles.

Why it matters

This page is sent with every brief. Nothing else about the business is: if it is not written here, the Studio does not know it.

Until the business, what you sell, who buys it, how you sound and what you want more of are answered, Joogoos opens on the Overview, and the Studio shows a reminder with a Fill it in button.

Not yet

Getting started: From signing in to your first video or post, in the order the app expects.
Channels: Connect an account once, under Business → Channels, and a finished post goes out on it at the time you chose.
Studio: Say what you want to make in your own words; Joogoos suggests the rest, you choose the photos, and nothing is made until you press Generate.
Credits and what costs money: Credits are dollars, they are yours, and every call that spends them is listed.